Over the years, the entrepreneurs Massimo Parri and Daniele Antonini have built up a company capable of developing the simple morphological complexities that are the hallmark signature of all the Parri collections. In all its interpretations, the design of the brand transmits an “engaging sensation” generated by the vast array of versions and colour variants that are the distinctive features of the label. Over time, Parri has created a universe of “possible” design, hinging on the use of new materials and the experimentation of innovative production processes. These are the guidelines that have mapped out
the process of corporate growth, in synergy with the designer Marco Maran. The bond between company and the designer has marked out the stages of constant entrepreneurial growth, starting with the CHIACCHIERA collection, International GRANDESIGN Award 1997 and IIDA Award 1997, Product Design Achievement Awards, followed by the project BLA BLA BLA, special mention at the Young & Design competition 1999, and then BODY TO BODY which carried off the Good Design Award 2008, and LOVELY which won the Grandesign Etico International Award 2008. A bond between company and designer that
places the emphasis on the possibility of creating a relationship of skill-sharing in reciprocal dialogue, harmonising aesthetic demands and functional requirements and discovering together an endpoint of constant balance. Parri Design is particularly active in the following sectors: contract, real estate, community, franchising, showroom, design projects, art director, TV and cinema productions, schools and universities, sports clubs. Its numerous illustrious clients include Mercedes Benz, BMW, Louvre Museum, Microsoft, Apple, McDonald’s, Louis Vuitton, Gucci, RAI, Mediaset, France 2, MACEF and COSMIT.